About Us

Located in historic Warehouse Row, in the heart of downtown Chattanooga, Embellish offers fashion-forward designer selections. Our in-season apparel, shoes, and accessories collection is curated to complement a savvy shoppers wardrobe and unique style.

Our friendly team is passionate about fashion and service — helping customers find the perfect fit. Shop in-store or online to discover designers you love like Ulla Johnson, Veronica Beard, Rachel Comey, Tanya Taylor, Sea New York, and Ganni.

Meet the Team

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  • Ann Trammell Newton

    Owner

    Inspired by New York City fashion, Embellish owner Ann Trammell Newton made her way to the Big City after graduating from the University of Alabama with a degree in Fashion Merchandising. Ann Trammell worked with powerhouse designers like Diane Von Furstenberg, Oscar De La Renta, and Vince Camuto, to name a few. Ann Trammell’s experience led her to become an in-demand wardrobe stylist, starting her own styling business, A.T. Style.

    Today Ann Trammell proudly carries Embellish’s reputation for distinct styles, designer must-haves, and exceptional service. Through Embellish, Ann Trammell and her team live their passion for helping people feel and look their best.

In-store team

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  • Paige mathis

    Paige received a Bachelors Degree in Communications from
    Furman University and a Masters degree in Visual Art Education from UTC. She is a former middle and high school art teacher, and sees fashion as the perfect creative expression. Paige has enjoyed working on the Embellish team for more than five years.  She always plans her outfits around a cute pair of shoes!

    Must Have Wardrobe Staple: Leather Jacket or Blazer

  • Nancy shaughessy

    With a love for shopping, Embellish has been Nancy's go-to boutique for years. She has been a long term client and finally decided to join the team in 2021. Her positivity is contagious! She instantly connects with customers and is always providing them with expert fashion advice.

    Must Have Wardrobe Staple: All Things Pink