About Us

Located in historic Warehouse Row, in the heart of downtown Chattanooga, Embellish offers fashion-forward designer selections. Our in-season apparel, shoes, and accessories collection is curated to complement a savvy shoppers wardrobe and unique style.

Our friendly team is passionate about fashion and service — helping customers find the perfect fit. Shop in-store or online to discover designers you love like Ulla Johnson, Veronica Beard, Rachel Comey, Tanya Taylor, Sea New York, and Ganni.

  • Ann Trammell Newton


    Inspired by New York City fashion, Embellish owner Ann Trammell Newton made her way to the Big City after graduating from the University of Alabama with a degree in Fashion Merchandising. Ann Trammell worked with powerhouse designers like Diane Von Furstenberg, Oscar De La Renta, and Vince Camuto, to name a few. Ann Trammell’s experience led her to become an in-demand wardrobe stylist, starting her own styling business, A.T. Style.

    Today Ann Trammell proudly carries Embellish’s reputation for distinct styles, designer must-haves, and exceptional service. Through Embellish, Ann Trammell and her team live their passion for helping people feel and look their best.