About Us

Welcome to Embellish, a designer clothing boutique nestled in historic Warehouse Row, right in the heart of downtown Chattanooga. Each piece is handpicked and curated by the owner, Ann Trammell Newton. We take pride in the unique selection of fashion-forward designer apparel, shoes, and accessories, perfect for the savvy shopper who values quality and style.

Our team is passionate about fashion and service — helping customers find the perfect fit. Shop in-store or online to discover designers you love like Bernadette, Silvia Tcherassi, Pedro Garcia, Alemais, Ann Mashburn, and Dorothee Schumacher.

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  • Ann Trammell Newton

    Owner + Buyer

    Ann Trammell’s love for fashion began long before Embellish. After graduating from the University of Alabama with a degree in Fashion Merchandising, A.T. moved to New York City where she worked with iconic fashion houses including Diane von Furstenberg, Oscar de la Renta, Vince Camuto, and ELLE Magazine. Her experience in the industry eventually led her to Atlanta, where she launched her own wardrobe styling business, A.T. Style, helping women build wardrobes that felt elevated, personal, and individual.


    In 2021, A.T. purchased Embellish and brought her editorial eye, styling background, and passion for personal connection back to Chattanooga. Today, Embellish is known for its thoughtfully curated designer collections, elevated shopping experience, and highly personalized approach to style. A.T. and her team are passionate about helping women feel confident, inspired, and excited about getting dressed — whether they are shopping for everyday wardrobe staples, special occasions, or pieces they will love for years to come.

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