behno

‘Behno’ means sisters in Hindi and Gujarati. We created the ‘behno standard’ that focuses on six different categories, from women’s rights to family planning to eco-consciousness. The goal is to create a more holistic approach to manufacturing and create products that challenge what people have traditionally thought of as ‘Made in India’. You know, Indian-made goods can be very luxurious. I explained my vision, and we found people who saw eye-to-eye with both the sustainable and ethical missions of behno and a modern, minimalist aesthetic. Behno designs are a very collaborative effort.

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